The Bra Zone book

Crossover to The Bra Zone and Win!

Win one of three autographed copies of The Bra Zone and a $25 Gift Certificate to The Strap Saver It’s amazing how little we know about our boobs. I’m not sure why. Over 50% of the population has them and we’re constantly bombarded with images of them. I feel like we’re only told what they are “supposed to” look like or to get a mammogram.  I think most of us are at a loss. This is what makes The Bra Zone* by Elisabeth Dale of The Breast Life so awesome. It’s a book that shines a light on what’s really going on under our shirts.

Elisabeth starts The Bra Zone* with her own story of confusion as she develops breasts. She is, unfortunately, forced into an unattractive foundation at an early age because of her size. (been there, done that) Elisabeth continues to explain why finding a good bra has always seemed so difficult. The book goes on to detail what constitutes a good bra and how to find one that works for each of us. It’s not necessarily that we’ve been doing it wrong all this time, but with the right information, we can do a better job of finding the right bra for our shape and size.

To explain – The Bra Zone* is about understanding that there can be many choices in size, style, fabric, etc. in a quest to find the perfect bra. As Elisabeth mentions in her book, it’s a lot like shoe shopping. Most of us have gone up or down a half size (or more) depending on the style or designer of the shoe. It’s no different with our foundations. We’re not one size, we’re a whole zone of sizes and styles depending on our need at the moment – and that can change throughout our life. The Bra Zone is also about embracing this – and understanding our size options. Too often we blame our bodies when our size changes. We don’t get angry at our feet when we have to ask for a different size, we shouldn’t get mad at our boobs either.

The book walks through the basics of how and why our breasts are what they are, and how they will change throughout our lifetime. (now I’m not looking forward to what’s coming in menopause…) Elisabeth also explains some myths about breasts and bras (spoiler: they do NOT cause cancer), types of bras, what they are supposed to do (as opposed to what we want them to do) and what might work best for different situations. There’s even a handy-dandy section on bra accessories – and you’ll never guess who’s featured! (when you get your copy, you may or may not need to immediately open to page 82-83 and ooh and ahh.  Change the may or may not to must…)

I’ve only been in the ‘biz for 2 years now and had no idea how much I still had to learn until I read The Bra Zone. It reads like a friendly “Breast and Bra 101” and is perfect for…  well, anyone with boobs or about to get boobs. Our appearance is so important to our self-esteem (it shouldn’t be, but it is!) and this book goes a long way to explaining how to work with what you have and what’s in the market. So, after you buy your copy*, get one for the teen in your life.  The sooner they have this information the better!

For many of us, bra shopping is a lifelong endeavor. The Bra Zone can help turn a necessary evil into something fun and exciting – since it will no longer feel like we’re trying on bras in the dark.

*This particular link is an affiliate link for Jill’s Wish.  A portion of any purchase made through this link will help women who are undergoing breast cancer treatment to pay their household bills.  

AND – Elisabeth has been very generous to offer us THREE autographed copies of her book to give away!  We’re going to match it with three $25 gift cards to The Strap Saver – for 3 awesome prize packages.  The winner will be selected on August 31st.  Details to enter below!

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The Double Strap Saver Solution

A Double Strap Saver Solution Review

The Double Strap Saver Solution**Disclaimer: This review was written by my niece, Rachel.  I did not ask her to say anything except the truth.  She received the product for free because, well, she’s my niece.  If she ever invents anything, I’m expecting the same treatment in return!  All opinions expressed are her own.


“Let me hook you up,” ironic words considering what I was about to be handed was my very own set of Strap Savers. This ingenious little invention shortens your straps and saves your bras. Of course, the Strap Saver doesn’t claim just to be for bras, but for bathing suit and tank top straps as well. This is what I was going to test out – the claim that Strap Savers can effectively shorten tank top straps.

I tested it on a finicky red top of mine. It looks fantastic on me, but has no adjusters so I’m always pulling up on the straps. It was annoying and a distraction. I was unbelievably excited to find a fix that didn’t involve picking up a needle and thread.

My top was without any adjusters at all, so I needed to use the Double Strap Saver Solution – two Savers per strap. Normally when you order a pair of Strap Savers it comes with a little booklet on how to use them, but I’d lost mine.  Instead, I went to the Strap Saver website to view the instructions on how to proceed. It took me a few minutes and after a few tries, making sure I got the placement even on both sides, my Strap Savers were in place.

The Strap Savers I used were the black one inch and they worked wonderfully. I was able to wear my tank top all day without having to pull at it and worry about the straps falling down. I was comfortable the whole day and didn’t physically feel the product at all.  The Double Strap Saver Solution requires a double up of the strap essentially. Even though my straps are quite thick, that aspect of it gave me no issue either.

Strap Savers were comfortable to wear, easy to use, and best of all no sew. A top I would have alternatively had to take to the tailors or try and sew myself was fixed in a much more convenient matter.

Check that out – college student approved.  Does it get any better than that?  Buy your own Strap Savers and rescue your favorite tank top too!

First Bra Intervention - A woman holding her bra with the text Sometimes you need a friend to give you a lift

My First Bra Intervention

First Bra Intervention - A woman holding her bra with the text Sometimes you need a friend to give you a liftIn 2000, I went on a quick vacation to Phoenix to visit a friend after my sister’s wedding. I needed a break after maid-of-honor duties and thought a trip to see my friend Kathleen* in her new home would help. Just like every small step we make in our life, who knew it would lead me into something big?

After sight-seeing, we took a break from the heat in the local mall. (Who goes to Phoenix in JUNE?) While shopping at one of our favorite stores, Kathleen turned to me and said “Shar, I have to tell you something… you really need a better bra.” She added that my boobs were much lower than they probably should be. Huh? How did I miss THAT? A quick glance in the mirror told me that she was right! Crap! Well, so much for them standing up on their own while I am still in my 20s.

You’d think I would’ve been shocked to hear that from a friend but I really wasn’t.  I’m rather blunt myself and I prefer to be told than walk around looking less than fabulous.  I was more annoyed that I’d missed this one myself.

Upon further inspection, I was quick to note that the fabric on my bra was worn and it wasn’t giving me the support that it once did. I’m pretty sure it was from high school. I’d been scraping by in NYC and living on a radio producer’s salary, which was a rough proposition. Bras had not been a priority, but clearly they needed to be brought to the top of the list.  Although upfront about most thing, Kathleen wouldn’t have said something unless she felt it was important. Her appearance was always impeccable and I’d admired her for that. She recommended that I get fitted by an expert and buy some new ones.

When I returned home I took Kathleen’s advice. I tried a new brand that promised to offer support, durability – and was pretty. (always important!)  It turned out that I needed a larger cup size and, therefore, an entirely new bradrobe. Ouch – but my clothes fit better and I preferred the look of my new silhouette. The confidence boost was priceless!

Of course, there is no correct way for breasts to look – and bras, in general, are optional. Since a bra is my chosen route, the right fit made me look thinner. Kathleen, knowing me as well as she did, was absolutely right to say something.

If you decide to do a bra intervention of your own, please tread carefully. We’re a big fans of helping our friends, but a bra is personal choice. Our friend Estelle of Esty Lingerie offers a guide to the difference between offering help to someone and bravangelising, which can be harmful on so many levels. The article gives some advice on how to help your friends without pushing ideas and thoughts on them that they might not want.

In my case, it worked perfectly. I was so surprised at having missed something so obvious that it led me to make an effort to be more aware of how my clothes fit after I long after I brought them home from the store. I was the first of many steps into seeking clothes that make me look my best so that I can feel my best.

After I found the right bra, I moved on to clothes for tall women (who knew there was such a thing?) and eventually had some custom tailored. I feel so much better about how I look. And then, of course, there’s The Strap Saver. Why shouldn’t all of our clothes fit our bodies as much as possible?  It’s not easy when we’re all shaped so differently but it’s not impossible, even on a budget.

Have you ever attempted a bra intervention?  How did it go?

*Names were changed to protect the innocent!

Defy Expectations, Define Yourself

Hakuna Your Tatas

Forget Stereotypes, Defy Expectations, Define YourselfRecently I went to an open house with a friend of mine. A female friend. Who is buying a house. By herself. Interesting facts, but nothing earth shattering.  Buying a house is great! Buying one by yourself, an impressive accomplishment! Buying one while female?  Eh.

About my friend – we’ll call her Audrey. She also races factory stock cars, can rebuild an engine, code a website and has raised chickens. I think these facts ARE a big deal; not everyone can do/has done these things.

A few weeks ago Audrey and I wandered into an open house and the (male) real estate agent descended upon us, preparing to “wow” us with all of the wonderful modifications that the “brilliant” owner had made to the home. (without permits, mind you, so who knows how he did it. It took 80+ pages of permits to get a Certificate of Occupancy from the town.)

At the start of our tour, Audrey and I walked back to one of the bedrooms out of curiosity, instead of his prescribed route, and his first instinct was to apologize profusely to his business partner because we walked in on her tour. (Yes, I understand that they were trying show the house to multiple people in an orderly manner and we didn’t realize that we were headed in the wrong direction but the multiple “I’m sorrys” that flooded out of his mouth made us feel like we were unruly children.)  We should have realized immediately that this was a bad situation and cut our losses.

He continued on, pointing out every obvious thing as if it were the first home to ever built. The icing on this gingerbread house was when the agent was playing Vanna White in the utility room. (yes, I see, it’s a washing machine! Good for you!)  This was when he chose to ask Audrey if she was married or engaged. Umm…  no. He gestured to the furnace and replied: “Well, you can call a repairman to replace the filter”.  Excuse me? Is this guy for real?

At this point, I’d had enough of this man pontificating about the virtues of this home like no other man could ever fix up a home of this type better (which was not true, I live in the same model and it was merely OK) and then insulting my very capable friend by assuming that she couldn’t change a simple filter.  As soon as he was done telling her about the repair man, I interjected “Or, she could just do it herself”. He looked at me blankly for a minute and stammered “or she could change it herself” as if the idea had never occurred to him and tried to move on.

Another couple came into the room to ask questions and we took that opportunity to step back. Slowly. Quietly. Until we were out of the house. And then we both had to stop for a moment and retrieve our eyes from the back of our heads.

I’ll never understand the assumption that I can’t do something simply because I have girl parts.  I understand that some stereotypes were true for a reason (cameramen were men because TV cameras used to be crazy heavy and typically men are stronger than women, it’s just biology) but judging by gender should be long gone. Anyone can learn how to do anything, especially with the Googles and the YouTubes.

Starting this company was hard because manufacturers, who were mostly men, wouldn’t take me seriously.  I don’t know if it was because I was a girl but just the mention of the word bra horrified many of them.  I don’t think that they understood that lingerie is a $110 billion industry.  Although I know that someday I’ll want to tell them what a big mistake they made so maybe they’ll treat the next person nicer, it won’t be worth my time.

Thanks to the internet, I was able to keep moving forward and find suppliers that would work with me. There are also sites designed to help women (and men) overcome stereotypes and learn new things. (Women Auto Know is one of my favorites!) So the next time someone tells you to “calm your tits”, my thought is to turn to them and ask them “Why?”.

How did you handle the last person who tried to force their gender stereotypes on you?

Any Day I solve more problems than I cause is a good day

Sometimes it just comes down to this.

Any Day I solve more problems than I cause is a good day


Ever have one of those days when everything you touch breaks?  Well,  here’s to those days when we cover a little more ground that we lose!

The Strap Saver and Jill's Wish Join Forces

We Got Hitched!

The Strap Saver and Jill's Wish Join Forces

EDIT: As of 11/30/2017, 5% of all sales will be donated to the Breast Cancer Research Foundation.

We’re very proud to announce a new partnership and the fulfillment of a goal for us: 5% of all sales will be donated to The Jill’s Wish Foundation. Jill’s Wish helps women who are undergoing breast cancer treatment (either newly diagnosed or terminal) to pay their household bills. Each fulfilled “wish” is a grant of up to $1500 for household bills and living expenses.

We all know someone who has been touched by this disease and how awful it can be – I cannot imagine having to worry about paying rent and utilities in addition to coordinating doctors visits and combating the side effects of treatment. Jill’s Wish looks to help alleviate that burden.

A little history – Jill’s Wish was founded by Jill and Bart Conelly in 2013. Jill was diagnosed with Stage IIIB breast cancer at age 31 and the Conellys had their own financial struggles during her treatment. They started Jill’s Wish to provide assistance to others so that they would not face the same problems at such a difficult time. Instead, this time should be about focusing on being with family, friends, treatment and recovery. Unfortunately, Jill passed away earlier this year and we never had the opportunity to meet her but we want to help her mission live on.

One of the original reasons we started The Strap Saver was to give back. As many of you know, I have a family history of breast cancer, but none of my relatives had to worry about a roof over their head or food on the table as they fought valiantly against this awful disease. I’ve always considered us lucky that we were able to concentrate on more important things.

I’ve been looking for a partner for us for a while and hadn’t found a good fit.  I was inspired to look into Jill’s Wish after reading Dana Donofree’s tribute to Jill in February. We met Dana, of AnaOno Intimates, a few months ago and some of the story felt familiar. I also reached out to Dana because I saw her on the Today Show, although it only took one email to get a response – and she invited Beth and myself into her studio. We had a wonderful afternoon and we left feeling inspired. Dana had been through treatment that had changed her body chemistry forever and she was still moving forward with energy, grace and success. She was honest and open with us and it was refreshing in a world where everyone likes to pretend things are perfect. (except me, of course, as you can tell by reading this blog.)  Authenticity is rare and beautiful – and it poured off of Dana in waves.

As for why we chose Jill’s Wish – it’s their mission and their method. So much attention is paid to treatment but less to what happens after the women leave the hospital. We think this is an under-served area and probably causes more stress and setbacks than we’ll ever understand.

Even though I trust Dana, I did my own research. I have a responsibility to you – our customer! Charities can be fishy business (we’ve all read about The Wounded Warrior Project) and I wanted to make sure that our money was going to the right place. The requirements for a grant are strict to ensure that they go to those that need it the most. The charity also pays the money directly to the housing lender, utility company/etc so that they know it’s serving the intended purpose.

Business can also be shady when it comes to charitable giving – with unpublicized caps (up to $10,000 and they run the promotion long after they’ve reached their maximum) or offering a percentage of the profits and profits never materialize. We’re going to give 5% of sales. So if you buy a $15 Strap Saver, we’ll donate $.75. If you buy 2 for $25, we’ll donate $1.25. If you buy 100, we’ll donate $50.25. So, buy 100! It’s for a good cause! There’s no limit and no number games. If you have any more questions, just ask. We are going to be completely transparent about this.

If you’re inclined to give more, head over to their website and donate directly or grab one of those awesome Rock What You Got tees (Jill’s favorite saying – I so need one of these). If you shop Amazon, you can contribute a percentage of your purchases without changing your experience by using their Amazon Smile page. We’ll have some updates on Jill’s Wish and all of the good things that they’ll do in the coming year – thank you for supporting us so that we can support them.

We hope that you approve of our choice – let us know!

A woman getting ready to spring clean but claims "My idea of housowkr is to sweep the room with a glance"

Spring Cleaning for a Good Cause

A woman is ready for spring cleaning but claims "My idea of housowkr is to sweep the room with a glance"It’s April, so that must mean it’s time for spring cleaning!  Oh boy!  Can I?  Can I REALLY?  If you’re on trend, it means you’re taking the minimalist route. (which, I must admit, I like, since studies show that clutter leads to nothing good) If you’re like most, you’re simply opening up the windows and airing out your home – it’s finally warm! (although it was a mild winter in Jersey!  Woo hoo!)

While you’re on your cleaning kick, or just thinking about it if you’re me, we have a suggestion for you.  No, really, this is a good one.  How about spring cleaning your bra drawer? Most of us have one or two bras in the back of our drawer that we barely wear. Maybe we like them but they don’t fit right or they show under all of our clothes or whatever the reason, they just don’t get a spot in the rotation. Is that really fair to you, the bra or the other bras in your drawer?  Bras deserve to be worn!  And other bras deserve lots of comfy space in the drawer!  You don’t want your regular bras teasing the lonely bra “she doesn’t like you!” – do you?  Do you want that on your conscience?

Ok – on a more serious note – the real suggestion is to donate your bras.  Think of how hard it is to find the right bra when most of us have at least some resources at our disposal. Unfortunately, there are a lot of women in homeless and domestic violence shelters that aren’t as fortunate.  Many are trying to get their lives back together and they’re often relying on the kindness of others. One thing that we can do for each other is to donate those rarely used bras and give these struggling women a better selection. We all know the difference that a good bra makes. So, when you’re spring cleaning, take a walk past your underwear drawer, check if you have one that you rarely/never wear, and pass it along to someone who might need it more than you.


Bra donation suggestions:

Soma Boutique: partnered with the National Network to End Domestic Violence, they do a drive twice a year, but you can bring them any time

Breast Oasis: providing bras to women who may not be able to afford them, several locations across the country

Bra Recyclers: A list of independent stores across the US, Canada and Puerto Rico that will donate bras to local charities

Call your local independent bra store and ask for a suggestion.

Call your township and ask for a suggestion.

Send them to us!  PO Box 81, Englishtown, NJ 07726.  We’ll donate them to our local shelter.


Happy cleaning!

2016 New Year's Revolution

New Year’s Revolution

2016 New Year's Revolution

Yay, it’s time for diet commercials! (and I’m writing this a week or so early, but I know it’s coming!) Even Oprah is getting in on the game.  They start on December 26th (or earlier) every year, telling us about all kinds of foods and gadgets that will help us become the ideal person. As if we’re not already perfect. (We so are.)

Sure, I may be perfect, but as the year ends, I’m finding that I’m not where I want to be. Juggling my personal life, my full-time job, and this company can be overwhelming. I like to think that I’m catching everything, but I’m not. My goal for 2016 is to figure out a way to accomplish more and miss less by working more efficiently.

My first step to working smarter was to redeem the prize of a free coaching session that I’d won in October from Roe DeSaro.  (from an awesome event called “Women in Entrepreneurs Rock!” by the local Small Business Development Center at the Stone Pony in Asbury Park – yes, THAT Stone Pony. Check out your local SBDC for great events if you are a small business owner!)

The coaching session (my first) turned out to be as helpful as I’d hoped. The preliminary questionnaire helped to identify some places that needed work, especially related to The Strap Saver. Plus, my home office is a never-ending pit of stuff – (I don’t know why everything ends up in there, but it always does) and I always feel behind. I hate that.

Roe asked me about my goals (to build the business, to make a difference, to retire!) and how I spent my time (endlessly running) and then got more specific – what are you actually doing? I am not sure that I had an answer for her. Checking things off of my list? Solving problems? Taking it one day at a time? I feel like I am constantly working, but am only incrementally closer to my goals.

She also had some great suggestions for me – and it began with process. As in, we lacked one.  Almost everywhere.  Things are much easier to manage when they are predictable.  Of course they aren’t always going to stay that way, but that only happens sometimes.  For the 80% of the time that things going according to plan, why not…  have a plan!  (She had some specific ideas for my business – but we’ll get to that in a minute)  Of course, if I were on the outside looking in, I might’ve seen this too, it’s amazing how caught up we all get in our own ‘stuff’ – and how useful that outside perspective can be.

Another bottleneck that Roe found was that I was intent on blazing my own trail – which is potentially a waste of energy. (I’m all about working smarter) One example is a marketing plan – there are many, many great examples on the internet.  Why not learn from someone else’s example and modify it for myself? It’s not ‘cheating’; it’s using my resources wisely. If you have a goal, I recommend checking with Google (or Bing or DuckDuckGo – take your pick!) to see how others have reached it and if that path (or a version of it) works for you.

So in 2016, the answer for me is all about process, not about goals or gadgets. It’s my way of declaring a New Year’s Revolution on the resolution – not saying what I’m going to do, but how I’m going to do it. If you have a resolution, try finding a process that works for you. Set aside time every day to follow it. It could be taking time to pack a healthy lunch (for health or to save money!) or sitting down at a scheduled time to write this week’s blog entry (hint, hint!). Eventually we’ll reach our goals, but just declaring the end result and not giving ourselves a path to success sets ourselves up for failure. Defining that process will help us develop the right habits to sustain our goals – if it’s a broader reach for our writing or a more organized home.

Since I know you’re dying of curiosity (not really), here are my goals and plans for 2016:

-Use my time more efficiently: I can’t use a digital to do list. It’s just not for me. I love lists, but I’m more of a pen and paper girl. I do like a digital calendar in general – but not for getting things done. I searched for a long time and settled on the Spark Planner. It’s a bit more… guided than I might normally like, but I have important goals this year, so maybe guidance is good. I’m hoping it will help me to organize my thoughts and tie up loose ends (and I’ll finally remember to buy a frame for our newspaper article and our trademark certificate! I’m so proud of these accomplishments – I want to display them!)

-Get more done: We’ve made a digital calendar just for The Strap Saver. This will help Beth and I keep our goals aligned and stick to deadlines.

-Achieve bigger goals: I’ve blocked out time for my weekly goals. I’ll put it into the Spark Planner, but I know how much time I want to spend each week working on this blog, social media interaction, etc, so that I know that each of these goals are being met each week vs. “I’ll get to it” – we can also test effectiveness and when some of these new endeavors become habits, we can add to them.

-Think beyond a week at a time: We’re adding some quarterly plans. This way we can spend time in 1Q planning for 2Q promotions. Of course, that puts us a little behind for 1Q, but we’ll figure it out. Think of how much time we’ll have for 3Q! (what do we have planned for 3Q again? :) )

-Block out some me time: I’m hoping that all of this will allow some hours on the weekends to read a book, one of my favorite activities. It really helps me to take a break from life and decompress.

Whatever you want to achieve in 2016, I wish you the perkiest year on record, because we all know that when the boobs are looking good, we all feel better!

Auld Lang Syne - don't forget to remember the ones that you love

Should Auld Acquaintance Be Forgot, and Never Brought to Mind?

Auld Lang Syne - don't forget to remember the ones that you love

“What does this song mean?  My whole life, I don’t know what this song means.” – Harry Burns

If we ask Wikipedia (and we all know they’re ALWAYS right!*), Auld Lang Syne can be loosely translated into “for the sake of old times”.  It is a poem written by Scotsman Robert Burns in 1788, but is it very similar to another ballad “Old Long Syne” by James Watson printed in 1711.

To answer Harry’s question specifically, it’s a call to remember old friends and the past as time marches on and we begin again.  (which might’ve been more of a concern in 1711 when the ballad was first printed, but not so in 2015, with the interwebs!)  

At the end of this week, we’ll bring this year to a close and party our way into 2016.  Don’t forget to listen to the advice of the song and remember those who we loved and lost in 2015 (if your Facebook year in review doesn’t do it for you!) before we jump headfirst into a new year, a new list of obligations, and new adventures.  Sometimes the best way to understand where we’re going is to look at where we’ve been.

Have fun.  Be safe.  Be kind.  Most of all, take care of yourself, your lingerie, and the ones that you love.

Happy New Year!  See you in 2016!

*we really do need a sarcasm font.  Isn’t there someone in charge of the internet that can make this ruling?

The Strap Saver table at Mini Made in Monmouth

Perfecting our Pitch at Made in Monmouth

The Strap Saver table at Mini Made in Monmouth

Photo credit: JoAnna Peck Siminerio, Manalapan Business Development Counsel

As our business gets bigger, we’re finding more and more doors are opening. Thanks to the article in the Asbury Park Press, we were invited to participate in Made in Monmouth, a showcase of local businesses. Last weekend was the mini-Made in Monmouth event, a smaller, holiday version of the larger show that takes over the athletic facility of Monmouth University every April.  

This event was very important to us – it was the first time we were going to sell The Strap Saver directly to the public.  We had several things that we wanted to accomplish beyond sales. We’re still working on perfecting our message. The Strap Saver can be a little complicated to explain and we haven’t nailed down our elevator pitch. We’ve also had our first request for wholesale and we need to design a display. We wanted to learn everything that we could in this 5 hour window.

The Strap Saver on a bra and a tank topBeth did a wonderful job (as always) setting up the table. (and I brought a steamer for the tablecloths, I got a little teasing from those around us for being a little particular but presentation is everything!) In general, we received positive responses to the display of The Strap Saver in action, directly on a tank top or a bra, although many people thought that we were replacing the strap. We found that once we displayed the product sans strap, it was more clear. We think that a smaller version of the hanger will become part of our in-store display, but we still need to be clear on what the product does, in as few words as possible.

Our raffle was a success. (Thank you Marc!  It was a great idea!)  Although the painting was adorable, we’re happy to report that the prospect of winning a gift certificate seemed to be more enticing. We even had a small survey with our raffle and 77% women said that this was a problem and they just “lived with it” – well, no more!  

Win 3 Strap Saver Gift Certificates or this painting at Made in Monmouth

We realized that The Strap Saver is less of an impulse purchase than we thought. A few of the women wanted to go home and measure the straps on their troublesome bras or dresses (we’ve already had some follow-up sales). It will do better in lingerie stores vs. a craft show – where most will go with a purpose. We did raise awareness and add a few addresses to our mailing list.   

As for our elevator pitch, it’s definitely improved. We found that in order to capture their interest, leading with the question of “do you have strap problems” was a great hook. Although, overall, I’m not exactly sure what question to ask – is it about slipping straps? Stretched straps? Long straps? Which one is universal? I’ll have to play around with the language and see which one resonates.

When it comes to describing the product, we learned that talking about our product in stages was the best way to go through the features and benefits without rushing to say howawesomeisourproductandofyou’llabsolutelyloveitanditssoworth$15. We settled on “It’s a no-sew solution for shortening straps while still leaving them adjustable”  and then “It works on bras, bathing suits, tank tops and all of your other strappy clothes” and then “It comes in 3 colors and 4 sizes.  It’s made of ceramic-coated stainless steel, so it’s made to hold up against chlorine, saltwater and will out-live many, many bras.” and finally “It’s $15 for the first pair, $10 for each additional pair, shipping is free.” That’s not the final draft and I have a few other phrases that I copied down that I want to try – like “It’s a little metal device for shortening straps while still leaving them adjustable” – do we need to say no-sew? Does metal make it sound uncomfortable? But it does lend itself to durability. Hey, we’re a work in progress.

We already have some plans for the next show – like offering a discount for purchasing at the fair and listing our price directly on the table.  We’re hoping to find something equally awesome to raffle – since it seemed to really attract customers. (who doesn’t love WIN?)  So if you miss this one, we look forward to seeing you at the Made in Monmouth show on April 9, 2016 at Monmouth University.

And, if you had to sum it up in 10-15 words, how would you describe The Strap Saver?