A popular response besides “HOLY CRAP THIS IS THE BEST PRODUCT EVER!” and “I MUST BUY SOME!” to The Strap Saver is “You should go on Shark Tank!” For anyone who has been living under a rock, it’s a show where entrepreneurs pitch their businesses to really really smart business people and they decide whether to invest and help take them to the next level. It’s a great show and probably the only “reality” show I watch. (In quotes because they’re made up, folks, and they have writers. There’s very little that’s real about them. Although I believe pretty strongly in Shark Tank, because the Sharks are investing real money) I’ve learned a lot from watching the other investors win and lost deals. Tears have no place in business, neither do excuses! (although neither does nastiness, Mr. Wonderful!)
The Strap Saver isn’t ready for Shark Tank… yet. They are looking for established businesses and we’ve only been around about 10 weeks. We’re doing ok, but we still have a long way to go. For those of you that have dealt with the dreaded marketing funnel, we’re still mostly in the “building awareness” and “cultivating interest” phases. It’s not an easy process on a limited start-up budget although we are determined. So far, we’ve been very fortunate to connect with Erica at A Sophisticated Pair, a store in North Carolina that specializes in hard to fit sizes. She offered to review the Strap Saver (check it out here and comment by Jan 30 to win a gift certificate!). It even got posted to Reddit! And not by me! Right now, getting the word out is our main goal.
Beth and I have completed The Strap Saver Press Kit. It has everything you ever wanted to know about the product, the process and about us and our roles in the company. (and it’s beautifully designed and says boobs a lot, just like the site!) They say it’s all about who you know, so we’re calling on you for help. If you want to spread the word or know anyone that might want to tell our story, feel free to download it and share it with the world. We are happy to send out samples, love giveaways and are more than willing to do interviews! If you want to see us on the carpet, wheeling and dealing with Barbara Corcoran and Lori Greiner, (I’ve heard that the men are too afraid to invest in women’s products), spread the word, spread the Press Kit and help us take The Strap Saver to the next level!