Welcome to our new and improved home!
We thought it was time for a makeover. Our look was, well, so 2016. Everyone deserves a new ‘do after 5 years.
For our redesign, the goal is to help our customers better understand our features and benefits at a glance. The big headline of “Get Shorter Straps Without Sewing” plus icons will hopefully do the trick. (and, they are pretty!)
Saving Straps On the Move
We also wanted to make our site more mobile-friendly, as ~70% of our visits are from a mobile phone. We have new mobile-friendly hero images (just visit us on your phone, if you haven’t already, and you’ll see!), descriptive icons and reviews from our customers. Even our mobile navigation offers a better user experience.
Our shop page, specifically, is now a full product page with more information about buying, using, and exchanging Strap Savers. No more sifting through our FAQ (which is now accordion-style and easier to use) We were also able to include some of our beautiful lifestyle images. We think that this will help to better explain our product.
Getting the word out
We’ve spiffed up our marketing plans as well. A friend has been kind enough to help us build a new adwords campaign – and offered to pitch in on some social media marketing. It’s not just about building a good website but also a great go-to-market strategy. Sure, we’re not exactly brand new but to those that haven’t heard of us, we are!
Personally, I’m looking forward to 2021 for so many reasons – and not just because 2020 was incredibly difficult (understatement, I know). Even though New Years is somewhat arbitrary (isn’t every day the first day of the rest of your life?), but humans love milestones and a fresh start. I’ll buy in to this for all of the right reasons (but none of the icky ones)
I couldn’t have done it without you.
I want to thank everyone who helped to make this happen – Beth, who did all of the beautiful design work. Marc, for all of his tech advice and general support. Courtney for her help with Google Ads and pulling me back from my scorched-earth keyword approach. And, of course, all of the friends of the Strap Saver who helped to test and offered opinions on UX.