NewyearNewUs New Year New Us!

New Year New Us!

NewyearNewUs New Year New Us!

Welcome to our new and improved home!

We thought it was time for a makeover. Our look was, well, so 2016.  Everyone deserves a new ‘do after 5 years.

For our redesign, the goal is to help our customers better understand our features and benefits at a glance. The big headline of “Get Shorter Straps Without Sewing” plus icons will hopefully do the trick. (and, they are pretty!)

image New Year New Us!

Saving Straps On the Move

We also wanted to make our site more mobile-friendly, as ~70% of our visits are from a mobile phone. We have new mobile-friendly hero images (just visit us on your phone, if you haven’t already, and you’ll see!), descriptive icons and reviews from our customers. Even our mobile navigation offers a better user experience.

Our shop page, specifically, is now a full product page with more information about buying, using, and exchanging Strap Savers. No more sifting through our FAQ (which is now accordion-style and easier to use) We were also able to include some of our beautiful lifestyle images. We think that this will help to better explain our product. 

Getting the word out

We’ve spiffed up our marketing plans as well. A friend has been kind enough to help us build a new adwords campaign – and offered to pitch in on some social media marketing. It’s not just about building a good website but also a great go-to-market strategy. Sure, we’re not exactly brand new but to those that haven’t heard of us, we are! 

Personally, I’m looking forward to 2021 for so many reasons – and not just because 2020 was incredibly difficult (understatement, I know). Even though New Years is somewhat arbitrary (isn’t  every day the first day of the rest of your life?), but humans love milestones and a fresh start. I’ll buy in to this for all of the right reasons (but none of the icky ones)

I couldn’t have done it without you.

I want to thank everyone who helped to make this happen – Beth, who did all of the beautiful design work. Marc, for all of his tech advice and general support. Courtney for her help with Google Ads and pulling me back from my scorched-earth keyword approach. And, of course, all of the friends of the Strap Saver who helped to test and offered opinions on UX. 

From all of us at The Strap Saver, we wish all of you a safe and healthy 2021. 

a girl with a computer sitting on a blue chair looking at 5 yellow stars and the text: let us know what you think

Please, Please Tell Me Now!

Survey2019 Please, Please Tell Me Now!

In the epic words of Duran Duran:

Please, please tell me now
Is there something I should know?
Is there something I should say?
That would make you come my way

And now you’ll have the opportunity! The Strap Saver is now accepting reviews on Google. To tell us (and everyone else!) how you feel, click here, log in with your Google ID, and speak your mind. We want to hear how you liked your purchase and how happy you are with our customer service. We’re excited to share the feedback that we receive.

We know that nothing is more important than the words of your fellow shopper. While we love the Strap Saver and will mention it to anyone who will listen, we certainly understand that you might not take our word for it. With every new product, there is always hesitation. Sure, we offer a “love it or your money back guarantee” and a generous exchange policy, but that still requires effort.

So…. Rescue a favorite bra? Get the perfect fit from a treasured dress or tank top? Get some extra workouts from a tired sports bra? Extend the life of the perfect bathing suit? Think The Strap Saver is the bees knees? Shout it out! Sharing your experience will help to guide your fellow consumers through the wild world of internet shopping to the safe haven of custom-length straps without sewing. (ok, I might’ve gone a little too far there)

We can’t wait to hear what you have to say, so get your Google id and click here. (although, if you have something you’d rather tell us in private, you can always contact us directly through our website or email us.)

If you don’t have a Google id, It’s easy to sign up for one. Just click here! While we don’t endorse Google products specifically, we do use many of them in the day to day running of the company and like anything that helps us get the word out!.

Models from the AnaOno MetaVivor Fashion Show, words like fearless and ambitious written on their screen

All the feelings with AnaOno and Metavivor

metavior All the feelings with AnaOno and Metavivor

(This blog was originally written on February 10th, 2019, on my way home from the city)

Today Beth and I went to the 3rd Annual New York Fashion Week Fundraiser Metavivor fashion show featuring AnaOno. Being on the fringes of both the lingerie and the breast cancer awareness worlds, we only found out about it at the last minute. I snagged two tickets. It was going to be an afternoon out, a treat for a long year of hard work. I don’t know if it was the busy week or just general lack of foresight, but I did not have an inkling of what I was about to encounter. Maybe it’s better that way, maybe I experienced it more deeply. Maybe the surprise was what lead me to feel ALL of the feelings.

Anger: I think everyone feels this. Why? Why is this happening? Why are we losing these beautiful men and women? Why isn’t there more funding? How can we let 1 out of 3 women who are diagnosed, die? It’s our mothers, sisters, wives, girlfriends daughters… and fathers, brothers, boyfriends and son. It falls into the category of NOT FAIR.

IMG 1115 All the feelings with AnaOno and Metavivor

Sad: Metavivor is about raising money and awareness for stage 4 breast cancer. Stage 4 is the kind that kills. My mom’s second diagnosis was at stage 4. It was a huge blow to find that we were already that far in the process right at the start. I wanted to hug every man and woman in the room. Everyone in the world. I wanted to infuse them with my strength. I knew I could not. Did I mention NOT FAIR?

Lonely: In early March, it will be 4 years since I lost my mom. I miss her every single day. It’s my new normal and while I’ve (mostly) gotten used to it, but it doesn’t mean that I like it. So much discussion about metastatic breast cancer brought back so many of the bad memories. It was such an awful, frustrating time. She should still be here. There are so many daughters around the world that probably say the same thing. I know my mother said it about her mother.

IMG 1080 All the feelings with AnaOno and Metavivor

Frustration: Why is there so little research for something that kills so many? We’ve made great strides in so many other diseases, and with stage 0 and 1. Why have we, as a society, thrown in the towel at stage 4? These men and women deserve every moment of their lives as much as someone at Stage 1.

Amazement: These folks have Stage 4 Metastatic breast cancer. They’re out in the world, not only fighting for their own survival, but working to raise money and secure grants for those that are not yet diagnosed. At a time when they could and should be focused on themselves, they chose to make contributions that will leave a lasting legacy.

Happy: The women in the fashion show were having a great time. They were beautiful. They were powerful. They owned that catwalk. Everyone in the audience was under their spell. I doubt most people will know how that kind of adoration feels, not that it is the reason that they participated – but I’m sure it didn’t hurt.

IMG 1136 All the feelings with AnaOno and Metavivor
Dana, waiving from back stage

Hopeful: The room was buzzing with the energy of people who were there to help. From the corporate sponsors to the folks like us, who bought standing room only tickets because it was the best that they could do. The men and women on the stage were out there because they had hope that there could be a better future – one with a treatment and maybe even a cure. We were all united by hope.

I decided to honor my mom and her attitude towards life and take hope home with me. We donate part of our sales to the Breast Cancer Research Foundation because we know that things will get better. When I think about what my grandmother went through in the mid-1980s and compare it to today’s treatments, it’s a whole different world. Hopefully, in another few years we’ll be saying the same about now.

We had the pleasure of meeting Dana of AnaOno a few years ago. If we were impressed with her before, it pales in comparison to the amazing things that we saw at the fashion show. Please check out AnaOno for some amazing fashions, built for women designed specifically for those affected by breast cancer and breast surgeries. (but wonderful for everyone!)

a person in a hooded shirt leaning over a computer, purple backround with zeros and ones to represent computer code, text reads business owner beware

Fool Me Once

BuyerBeware2 Fool Me OnceTwo months ago, I received an email about sending a large order of Strap Savers to Fiji. My business-woman’s heart was excited! My business-woman’s brain was suspicious. We’ve shipped to North America, Europe, Asia and Australia, so the location didn’t bother me, but we don’t normally get orders for thousands of dollars to island nations in the South Pacific. I had a feeling something was off, but I couldn’t figure out what. I decided to follow it to see where it might go.

The request came from a shop owner named Morris George. The email asked if I could ship internationally and would I mind sending them a price list? I directed him to the website and gave offered a wholesale price. I also requested the shop name, claiming that I had friends that traveled to Fiji regularly. This request was ignored. (red flag) I also looked up the name but found nothing. This was not surprising. The request came from a Gmail account.

When I heard back, I was a little surprised to see that Morris’s order was quite large. Although he wanted to pay by check, I insisted on a credit card number. I was waiting to find out where the scam might be, but I was willing to continue for the prospect of selling out! And, then I found it. Morris was willing to pay for everything by credit card, but wanted me to deliver the order personally to his trusted international freight company. I was to contact the shipper, Chris Mason from KFL Freight, and arrange to meet and pay him to bring the product back to Fiji. Crap! Just look up KFL Freight + scam and there are tons of results. (KFL is a real company, according to the internet and even THEY make it clear not to send anything to Fiji)

I told him that I was unable to meet with anyone in person. We don’t have a storefront, so I would not be able to fulfill the request. I was happy to send it to his shipper and he could make arrangements from there. Morris promptly cancelled the order. Umm… ok. That was the last that I heard of Morris or Strap Savers being sent to Fiji. I did not think it was going to pan out, it felt too much like the cashiers check/furniture ad scam from Craigslist about 5 years ago.

I received an email about 4 weeks later that was very similar but this time from Honduras. I stopped it easily by saying “we do not pay meet/pay shippers” and never heard from them again.  The same last week, but this time from Newark.

While I expected a lot of pushy sales pitches, I didn’t expect so many outright scams as a business owner. I have since learned that the term “buyer beware” applies as much in business to business as it does in business to consumer sales, no matter who you are in the transaction. It’s one of the reasons that we try to be as transparent as possible about every aspect of The Strap Saver.  Please let us know if there’s something you’re not seeing.  We don’t want you to feel as if you’re trying to buy a product from a remote location halfway around the world!

 

GREAT NEWS!  For first three months of 2018, donations from The Strap Saver to the Breast Cancer Research Foundation will be matched, up to $5000. This means that we will raise $1.50 for the first Strap Saver in every purchase and $1.00 for each additional Strap Saver.  We have a chance to make a big contribution in a short period of time, so let’s get shopping!  Offer expires March 31, 2018.

little girl wearing a cape standing on a roof overlookin a city, text reads ready to take on the world

It IS Fun to Wear!

WonderWoman It IS Fun to Wear!Many moons ago, I discussed the power of underwear and a theory that Beth and I have about Wonder Woman Underoos. We think that if we’re wearing them, we can accomplish anything. (Although our ultimate goal/test would be to wear them on a job interview. After all, who wouldn’t hire Wonder Woman?)

I had these Underoos as a kid and I remember them being my FAV-O-RITE. When I was 7 or 8, I would wear them and run around the house solving imaginary crimes, wishing for gold cuffs and lasso of truth. Linda Carter was my hero: beautiful and a total ass kicker. I wanted to be her when I grew up.

While my goals have changed, I still would not mind access to my own invisible jet and a gold tiara. When I saw that they made Underoos for adults, I could not resist. I ordered myself a pair and (not so) calmly waited THREE MONTHS for their arrival. (There was some movie out this summer that meant they were in high demand and back-ordered. Just kidding, Gal Gadot is an a formidable force of her own.)

Recently, I had an overwhelming amount of work that needed to be done in a single day. My regular job, freelance work, and my final paper to complete for my graduate class (due the next day). I woke up early that morning and before anxiety set in, I remembered that my Underoos had arrived the prior week. In order to boost my confidence, I decided to put them on. I felt ready to begin. I could do anything, I was WONDER WOMAN!

I was convinced that the world was ready for me and all the wonders I could do… and I completed everything that day. I finished 8 hours of work, 5 hours of freelance work, and an almost-final draft of my 24-page final project. (although, not starting from scratch, that would require adding hours to the day!) If I drank coffee, it would have been one of those days where I had a constant cup by my side. Every time I wanted to abandon the job at hand, I saw the red tank top peeking out from under my t-shirt, urging me on to greater heights. Wonder Woman does not give up!

Chances are, I would have completed all of that work without the aid of my Underoos. I know myself and my work ethic. However, it made a difference in my level of inspiration, once again showing that we should not underestimate the power of our underwear. Remember, all of our hopes are pinned upon us, and the magic that we do. There is an endless list of things that need fixing in this world, so we should take every edge that we can get!

 

GREAT NEWS!  For first three months of 2018, donations from The Strap Saver to the Breast Cancer Research Foundation will be matched, up to $5000. This means that we will raise $1.50 for the first Strap Saver in every purchase and $1.00 for each additional Strap Saver.  We have a chance to make a big contribution in a short period of time, so let’s get shopping!  Offer expires March 31, 2018.

purple background with text that reads once upon a time and an alarm clock where the face says making it count

Let’s Do the Time Warp Again!

Finding Time Let's Do the Time Warp Again!

We’re at the end of 2017 and the cycle begins again. Lose weight! Makeover your finances! Get rid of your clutter! Buy better stuff that will help you drop unwanted pounds, balance your budget, and organize your existing stuff! It’s no secret that I think that all of these things are ruses to take our money. I think resolutions, in general, are a setup for failure. You can see my thoughts on here, here, and here.

RockyHorror Let's Do the Time Warp Again!

I am, however, a big fan of self-improvement. Every year I try to pick something in my life that is frustrating me and work on it throughout the year. Two years ago, I removed items and habits that I no longer needed. Last year, I found more stability and routine. (consider this foreshadowing for the next blog in my tax series!  riveting stuff, I promise!) I want to build on these successes.

This year, I want to improve my relationship with time. I constantly feel rushed and pressured to move faster. I know I take on a lot. I have a full-time job and freelance (although not weekly). I am working towards a graduate certificate in digital marketing while attending to many aspects of The Strap Saver. I also try to take care of my health, travel, and have a life. It can feel overwhelming.

Floyd Let's Do the Time Warp Again!After careful consideration, I think that may be the key: it feels overwhelming. Some people seem to move through their to do lists with ease, despite the same obstacles. Maybe it’s about perspective as much as it is about process?

A few years ago I won a coaching session at an entrepreneurship event. I confided my concerns about feeling rushed and less productive than I wanted to be. She suggested that I keep a log of my activities so I could learn where I might unintentionally waste time. It was an eye-opening exercise. How many hours pass without us even realizing? (and not in the good, sit on the beach and watch the waves come in and go out kind of way!)

Now that I’m finding time, the next problem is being overwhelmed by the size of my to do list. Another obstacle is deciding where to start. Sometimes, I end up procrastinating rather than face what needs to be done. I have become better about picking the first thing on the list and taking care of it, even if I don’t want to. (some days the mantra is: suck it up, buttercup!)
cultureclub Let's Do the Time Warp Again!

This dance results in a lot of stress and wasted energy. It adds an unnecessary layer that changes nothing. I am not the type that works harder/faster/better under pressure. Instead, I end up more tired and make careless mistakes. I prefer to be methodical and unrushed.

SimonGarf Let's Do the Time Warp Again!

I think that if I change a few things, I’ll be able to do what must be done, with less stress, and have more down time. I’ll also probably be a healthier person, too. I’ll no longer look at the clock wondering where the time has gone, but maybe see all the hours left to relax and watch the clouds float by.

How can I adjust my attitude so that the thought of tasks do not hold me back? How can I become better prepared so that less time is wasted on deciding? I’ve almost mastered the art of “no” and asking for help. (maybe?)  What else can I do to be more efficient?  Here are some thoughts:

  • Make lists (always a winner with me!) and revisit the lists – it’s ok to decide that something is no longer a priority or even worth doing.
  • Try to make a plan for the next day.  It will help me to start the day with purpose. (With less waffling, unless that’s the plan. Waffles! Yum!)
  • When having trouble prioritizing, or trouble in general, ask for help. An outside perspective can be useful.
  • Remember that being kind is more important than being productive.
  • Put things away when I am done with them. I have a bad habit of leaving items wherever I last used them – and then I waste time searching for them. (It’s not that I’m lazy, it’s that I’m not mindful. Once I’m done with something, I’m on to the next task and simply forget. Mindfulness, in general, is not my strong suit.)
  • Sometimes it’s ok to call in sick and hit the beach, even to your own to do list.

Croce Let's Do the Time Warp Again!

As I mentioned, I juggle a lot of projects. Is this the right way to spend my time? All of this takes away from my time with Marc and my friends. Does anyone look back at their life and wish that they had worked more?

Marc and I have discussed this many times. The freelance work doesn’t take up a significant amount of time and gives me some financial freedom to travel. I’m learning useful things in my graduate classes that are helping me in my day job and have led to improvements in our site. If our customer has a better experience, it helps us to raise more money for the Breast Cancer Research Foundation. I have specific goals and am making progress towards them.
I hope that by improving my relationship with time, by spending it carefully, mindful, I will have more opportunities to relax while still achieving my goals. I’ll report back in a year!

What did you improve in 2017? Do you have any plans for 2018?

GREAT NEWS!  For first three months of 2018, donations from The Strap Saver to the Breast Cancer Research Foundation will be matched, up to $5000. This means that we will raise $1.50 for the first Strap Saver in every purchase and $1.00 for each additional Strap Saver.  We have a chance to make a big contribution in a short period of time, so let’s get shopping!  Offer expires March 31, 2018

Breast cancer research foundation logo

Breast Cancer Research Foundation, Choices & a Cure

Breast cancer research foundationAbout 2 months ago, Cancer Research UK published a study stating that breast cancer can recur up to 20 years after the initial diagnosis. According to the results, the probability of a metastasis occurring later directly correlates to the size of the original tumors and if cancer was found in the lymph nodes. The researchers were surprised that the cancer could remain dormant for so long.

When my mother was first treated for breast cancer in 1998, we were told by her doctors that 7 years was “cured”. In 2005, I remember having a small celebration via telephone. She was free! According to this new study – and what they found in her 16 years later, she was not. The doctors were making the best decisions that they could with the information that they had at the time.

I don’t know if she would have done anything differently if this study had come out 5 years earlier. My mom was already doing everything that was recommended. She went for her yearly mammograms and performed monthly self-exams. Would she have had more detailed scans? I believe she was part of the trials for tamoxifen but had to stop it due to complications from other medical issues. (which I do not have, should I ever need to try a similar drug therapy) At the time, the doctors just didn’t realize that they should be looking deeper.

Beth and I have decided that we want to do our part. We’re hoping to help overcome the lack of funding for research. Starting in November, The Strap Saver joined forces with the Breast Cancer Research Foundation to help raise awareness and money for research. Stage IV (the stage that takes so many women from us) is underfunded and the BCRF has pledged 30% of their grants (almost $18 million) for advancements in this area. In addition, BCRF has established the Evelyn H. Lauder Founder’s Fund, the first large-scale and largest privately funded multi-year international program dedicated to understanding the biology of metastasis (in addition to funding other important research).

We’re hoping to help be the light in this otherwise dark subject. Five percent of all sales, retail and wholesale, will go to the Breast Cancer Research Foundation. (So, if you haven’t, it’s a great time to pick up some Strap Savers!) If you already have all of the Strap Savers that you need, but love Amazon, go to smile.amazon.com and pick BCRF as your charity. Amazon will donate 0.5% of the purchase price of eligible items. If you’re like us, you’re shopping there already and the prices are exactly the same so it’s an easy way to help. Maybe next year BCRF will be able to donate more to Stage IV research. We’ll be one step closer to never again losing another person to this awful disease.

We also know that you are trusting us with your money, so we have vetted the Breast Cancer Research Foundation. Ninety-one cents of every dollar is donated to research. Charity Navigator gave them an A+ and Charity Watch gave them 4 out of 4 stars. BCRF has the highest rating of any breast cancer charity. In addition, I had the opportunity to meet with Dr. Susan Domcheck, a member of the Scientific Advisory Board, personally. She was my doctor for the DNA study at University of Pennsylvania. She was both capable and kind. From my interactions with her, it’s clear that she wants to make a difference.

Shop with us, shop with Amazon, or donate directly – do whatever you can to help this great organization find a cure.

a blonde woman looking at the camera through a magnifying glass with the text straps undercover

Does A Stitch In Time Save Anything?

StitchInTime Does A Stitch In Time Save Anything?We’ve often talked about using the dry cleaners to alter straps as an alternative to The Strap Saver. We’ve mentioned how it might be inconvenient or expensive. I decided to go undercover (not really) when I went to my favorite, Ace French Dry Cleaners in Manalapan, to get some pants hemmed and get the answers!

I spoke with Chris, one of the owners. He said that he does get asked to shorten straps and the price and time depends on the garment. If it has an adjuster and the seam is easy to reach, it can cost approximately $8 for both straps. If it doesn’t and/or the seam is harder to find, it’s  approximately $12.1 It can take anywhere from a day to three days, depending on need and the requirements of the job. The prices can vary, of course, depending on the fabric, turnaround time and intricacy of sewing needed. It sounded reasonable to me, considering all that it takes to make a bra. Pulling it apart and putting it back together nicely can’t be easy.

As he and I were chatting, we did a quick compare and contrast.

The Dry Cleaner was better/more cost-effective for:

  • A one-time adjustment
  • An event that is happening in just a day or two.
  • If the bra or bathing suit has very thick or wide straps (wider than 1”)
  • You can also get your favorite dress altered to fit you perfectly at the same time (Ace saved my favorite formal wear!)

However, The Strap Saver became the winner in other circumstances:

  • It shortens more than one bra/bathing suit/tank top. The Strap Saver can be moved from bra to bra as needed, daily.
  • It leaves the strap adjustable, allowing for continued shortening
  • The stainless steel construction means that it will outlive many bras/bathing suits/etc.  It’s a solution that will be around for years to come.  
  • You don’t have to leave your house to get it! (my favorite – it takes me a long time to take stuff there and longer to pick it up…)

Some may think I’m crazy for praising “the competition”. I think it’s about finding the best way give the customer a custom fit. Also, I don’t think we’re exactly the same. It all depends on the need at the time and garment. If your strap issues fall in category 1, find your local seamstress or dry cleaner (If you are in the central NJ area and , I recommend Ace!). If not, might I suggest picking up The Strap Saver to cure your strap woes?

 

1Your mileage may vary.  Consider that this estimate is from Central New Jersey, halfway between New York City and Philadelphia.

a wire hanger with a paper cover that reads we heart our customers

Your Call Is Very Important To Us

customerservice 1 Your Call Is Very Important To UsWe’ve had some pretty wild adventures in customer service since we opened 3 years ago. Sometimes we feel we never know what is going to happen next so we are very lucky that most of our customers are wonderful. Last week, we received some spontaneous praise before a customer tried the product:

Murphy’s Law: Find out what I have needed all my bra wearing life at 71 years old

Since I know how well it works, I know she’s going to be happy with our product once she receives it. She even promised to spread the word to her fellow “top-heavy grandmas”. We’re grateful to every one of you that shares your opinion of The Strap Saver. (assuming it’s good, of course! Just kidding, mostly. If you have negative feedback, we hope you’ll tell us so that we can make improvements.)

We’ve had customers let us know that their experience was less than stellar, as well. Andrea let us know that The Strap Saver wasn’t working for her.  The conversation lead to the introduction of a new version of the product. It serves another segment of the strap-wearing public and we love it. The 1” Black Extra-Strength Strap Saver is one of our top sellers.

There have been some other, harder to solve mishaps. We have one package sent priority that has been bouncing around Canada since the middle of July. We’re not sure where it is currently. Once we realized it was lost, we refunded the priority shipping immediately and re-sent her order regular mail. If the first package ever arrives (I have my doubts), it’s hers to keep. I’ll also file a claim with the post office in another week. (the joys of owning a business, endless paperwork!)

Our first goal with customers who contact us with an issue is to troubleshoot. Typically, the problem is installation and we’ve found ways to help. We’ve exchanged photos, talked on the phone and offered video chats. So far, no one has taken us up on that!

The Strap Saver doesn’t always work for the intended application. Sometimes the straps are too thick or the customer doesn’t like how it looks. In those cases, the customer returns the product and we issue them a refund. It’s not our favorite end to the story, and luckily it’s a very small amount, but our #1 goal is to make the customer happy. Maybe The Strap Saver didn’t work for them, but we know it’s a quality product, so hopefully they will buy it or recommend it to a friend in a different scenario.

Luckily, when problems do arise, most of our customers are understanding. I think it’s because we operate by the golden rule1.  I think about how I would want a company to treat me and act accordingly. We ship 90% of orders the next day. We try to respond to all questions and concerns within 24 hours (often less). I think we’ve received as many compliments on our service as we have on our product.

Your call IS very important to us. As is your text (914.266.2349). Or any time that you contact us via email. Please, continue to let us know how you’re doing or if we can improve The Strap Saver for you in any way.  If you’re not happy, we’re not happy.  It’s as simple as that.

1no, not she who has the gold makes the rules, but if we ever get the gold, we’re certainly making “do unto others…” the rule!

two envelopes, one black and one hot pink, a strap saver glued to a card and a satin package with the text change can be good

Check Out the Size Of Our Package!

NewPackaging Check Out the Size Of Our Package!Things are always evolving in the Strap Saver Think Tank – we’re always trying to improve our product and our process. Today, it’s all about what the product looks like when it arrives in your mailbox.

It started with rogue Strap Savers. Yes, these are tiny parts and it’s easy to forget to slip one in an envelope or to have one go astray when open the package. To combat this, instead of just popping them inside of our signature pink bags and sending them on our way, we are now securely attaching them to cards sealed inside of plastic bags.  Now the packager and the customer can double-check that their order is complete. If there are any discrepancies, we can fix them ASAP!1

Once we attached them to cards, the entire package was much flatter, which made me wonder if we could use paper envelopes instead of bubble mailers. The bubble mailers are pretty, but it’s so much plastic. It felt icky for mother earth and since our new packaging added a layer of plastic around the card, I had hoped that we could do better.

Ask the internet and ye shall receive! (this time, anyway…) We found these beautiful #7 coin envelopes in 80 lb paper that come in sexy black, just like our bubble mailers.  Even though the new envelopes are much smaller (6.5” X 3.5”), compared to the bubble mailers (7.5” X 5”), they still fit up to 3 pairs of Strap Savers. Overall, it feels like a win-win-win! (us, the customers and the environment!) Don’t worry – each package still comes with our hand silk-screened pink bags for Strap Saver storage. After all, this started because these things are easy to lose!

I was nervous when we realized we’d have to make these changes.  I was concerned that it would take a long time to figure out, that it would cost a lot of money and/or that I would be unhappy with how the solution looked to the customer. Overall, it took us a few weeks and I think we have something even better at a comparable price. One more obstacle conquered on the road to success!

1Our Return Policy is the same. Customers can always exchange their Strap Savers for any size/color/strength if they have ordered incorrectly, or return the product for a full refund – minus any additional shipping – within 30 days – if they aren’t 100% satisfied